“How Will We Score?”SM: Aligning Win Themes and Bid Strategy to Evaluation Criteria
You’ve been chasing this opportunity for weeks, months. Maybe even years.
You’ve gathered your competitive intelligence, had your win strategy workshops, and may even have a concrete value proposition.
How will all of that score in the official evaluation of proposals?
The “How Will We Score?” exercise is designed to translate (and sometimes define) the discriminating features of your company’s offer that will beat out the competition when measured against the RFP evaluation criteria.
Never Start with a Blank Page
This exercise includes blocking out areas for text, graphics, providing lead-in sentences, and detailed instruction for exactly what content should go where.
Then, before we set the writers loose to develop their prose, we engage them in a collaborative session to brainstorm and familiarize them with the template and its structure and intent.
This process increases the writers’ chance for success, and the proposal’s chance for a meaningful first review.
Business owners & Executives: Ready to be well prepared for an RFP?
Bring in processes you may not have implemented before that are proven successful in preparing for an RFP.
Enjoy peace of mind that your strategy for winning is being translated into a scorable proposal.